We are often approached by many new and existing businesses to discuss their website and my point always comes back to – yes have a website, but what do you want (potential) customers to do once they arrive there? Do you want them to email you, call you, or just simply fill out an online form – or even purchase a product? This needs to be obvious on arrival at your website.
So many websites today are there just for the sake of being there, because the business owner feels that they “ought” to have a website. Some website owners believe that it once their website is launched, that they will have thousands of people flocking to their website. This simply isn’t true.
It is very important to invest in a website that you can develop and work at; it is a moving target that should change just as businesses change. How many businesses do you know, especially in this economic climate that we are in, that remain still? Your website should be treated like an employee – they need moulding, correct information and to look good in front of prospective clients. Think of them as a member of staff, pay them the same amount of attention, and then sit back and watch the return.
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