It appears that wherever you go you’re hearing the words “Twitter” and Tweet and maybe wondering what on earth is going on. It certainly seems to be taking off now, and more and more people are connecting onto Twitter, albeit some have not quite mastered the art of twittering.
We have just recently done a couple of presentations for local businesses in Somerset on marketing and the use of social networking sites in your marketing strategy, and my theory is right. There is a myth that it is a complete waste of time, and people just don’t get it. Presenting about the use of Twitter and how it can add value to your business, the feedback was “well I don’t want to know what so and so has bought at the supermarket?” My reply is simply well you’re following the wrong people. Twitter is not about people’s habits, it’s about sharing information and knowledge and connecting with people. Striking up relationships with new people you might never have connected with without the use of the internet.
Think of it as a party at your house. Invite people in, instead of offering them a drink offer a nugget of information and see what comes back. You never know it might be an even brighter, even more valuable nugget that is returned. What a great way to connect. There are businesses connecting every minute on Twitter and it’s a fantastic opportunity for individuals and small businesses to connect first hand with the big boys, should they so choose. Never before have people and businesses been so easy to access, so lets embrace this opportunity, open our doors and have a party!
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