Marketing

The way I have come to see it, from my short time here at LA Marketing and Design in Shaftesbury, is that as a fresh graduate, the key to success in life follows the same vital ideas and concepts that one needs to create a successful business. First you have to investigate; this process is perhaps the most difficult. It involves looking at yourself and breaking ‘you’ down. Your likes; your dislikes; your skills; your qualities, and finally, where and who these factors may appeal to. Call it a filter. One big business filter. Then follow the marketing process. Marketing: a noun used to describe ‘the skills and functions, including packaging, promotion, and distribution, involved in selling goods” according to the Oxford English Dictionary. When we consider a business, this term may seem obvious, but what about when we apply this as a metaphor to our own career? The most important thing to remember is to play the game in the most successful way possible, and to find a way to stand out from the crowd; this means marketing yourself as if you were a business. If done correctly this will not only prove your abilities, however it will establish a sense of trust between you and your target audience, be it an employer, a company or a client.